March |July |November 3 Year MYR Degree
The Bachelor of Communication (Advertising) (Hons) offers students towards a cohesive approach to advertising studies through the advertising, marketing communication, design and multimedia platforms. Students will undergo internship during their third year and it is vital in providing the students the opportunity to build important contacts and develop the network within the profession that can serve as a platform for successful entry into a career upon graduation.
This program focuses on the understanding of branding, positioning, advertising strategy, media application and product solution. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.