BACHELOR OF COMMERCE (LOGISTICS AND SUPPLY CHAIN MANAGEMENT AND MARKETING)

The double degree in Logistics and Supply Chain Management and Marketing helps students understand the critical aspects of supply chain, at the same time, understand the role of marketing in creating customer value. In this double major program, students will get the chance to explore various field of marketing, internet marketing, communication, retail and services marketing, research, product, pricing and promotional strategies, consumer behavior while discovering how marketing can predict the demand of customer for products, services or ideas.