BA (HONS) BUSINESS WITH MARKETING MANAGEMENT (1+2), NORTHUMBRIA UNIVERSITY, UK

This course is designed to provide students with a critical and reflective overview of marketing research and planning and its relevance in contemporary business. Students will be exposed to core and emerging key business principles, concepts and applications while also developing in-depth understanding of marketing practices and their role in achieving organisational goals. Upon completion, students will be able to undestand the role of marketing in business and explore the impact of marketing. Students will also be able to plan, implement, monitor and evaluate advanced communication and marketing strategies.